Daphne Guinness for Comme des Garçons

Daphne Guinness fragrance for Comme des Garçons entilted Daphne has a super cool ad directed by David Parker called Mnemosyne. Says Daphne:

Scent is directly related to memory, It is something of a sensory path, evoking snap shots of one’s past as you smell it. It has the power to transport you from the room in which you stand, to a place buried within the depths of your memory. I wanted to illustrate that scent can take you on a journey. The narrative is built around flux, fluidity, and the thought-processes that connect micro associations with macro experience. It is a representation of the universes that exist in all of our minds; the world as we perceive it, and our relationship to it.”