Ulrik Munther - Born This Way (Lady GaGa Cover)

Kudos to whomever thought of this clever PR move! Swedish newbie Ulrik Munther and Lady GaGa share the same record label, Universal.  Just a few hours after GaGa's massive Born This Way release Ulrik's cover saw the light of day on Youtube. He just happened to hear it on the radio, get the chords out and have a professional team filming him, haha. Slick! What a great way to get yourself noticed tho in the Twitterverse! Maybe this will be part of future music PR?

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