Since Lana Del Rey is the face of H&M for F/W 12 what better to have a new single out as well as a tie-in! For the commercials and her re-issue of Born To Die she's recorded her version of the absolute classic Blue Velvet from 1950. It's been covered numerous times, two of the most famous takes are Bobby Vinton's 1963 version, and of course the hypnotising and iconic take by Isabella Rossellini in David Lynch's 1986 movie of the same name. Naturally all of this fits Lana's image perfectly so we're not at all surprised. Her voice fits it like a glove too! Visit our tumblr here for the premiere, we'll update w an embedded stream when it becomes available. Thoughts?